Targeting is the means of identifying which members of society should receive a particular benefit, such as a social transfer. The rationale for targeting is that, especially when resources are limited, it is better to give a smaller group (such as the poor) a greater amount of support, rather than provide everyone with a smaller amount of support. The argument is that targeting is pro-poor because it reduces "leakages" of scarce public resources to people who do not need social assistance.